Preferred fonts, colour palettes styles

MASTHEAD
 · Sunnyside – Times New Roman
· Sunnyside – Impact
· Sunnyside – Compacta Blk BT

Article font
· Times new roman
· Arial · Comic Sans MS
· Franklin Gothic Book
· Palatino Linotype
· Microsoft Sans Serif Font
After looking at all the different types of font that I could use I decided to use Times new roman as I felt that it looked both professional and easy to read and by using the same font as the masthead it gave a secondary element of continuity and although this is not necessarily a conventional element to include I feel that this font style best suits the audience I have as this easy to read and yet quirky styling of text will appeal to both the younger and older range of my target audience.

Colour Palette

1. Grey, yellow and black
2. blue, white and black
3. red, white and black
4. muli-coloured - to match the poster style

After changing my mind half way through designing my product from the 1st option listed as grey, yellow and black, I have now decided that the colour palette I wish to use are as follows: blue, grey and white as the colour represent health, happiness and tranquility.

Style/genre
My newspaper is style is something I that I wish to target a wide range of audiences is however understand that my main target audience is going to range from about 30+ as there are not a lot of young people that read newspapers and so trying to appeal to that younger age would not only be pointless it would also loose me money and other audiences as older people don't necessarily want to know or read about exactly the same thing and so trying to appeal to the younger audience will in turn loose my older audiences - meaning I will have no audience to buy my products. My style for my newspaper product is going to be simple, happy and most importantly easy and informative to read as you don't want to read a newspaper that firstly doesn't give you all the facts and secondly gives you all the facts in a monitone like fasion and so I plan to look at other newspapers that are similar to my product for example the Sunderland Echo as a guide as to how my articles should be style along with what style of articles I should write about.