Generic Conventions

Conventions I plan to follow
I plan to follow most of the conventional features when creating my products:

• As I plan on using informative stories that my audience would find interesting to read. 
• My target audience are typically the age range for reading newspapers normally.
• I plan to use bright colour to appeal to a younger audience however understand that typically older people read newspapers but if I use young attracting colours I could potentially attract both young and old.
• I plan on using a mixture of both text and images and feel that using a combination of both it will attract both styles of readers as some prefer image based information and others like text based information.
• I plan to advertise the rest of my products on each product for example I plan to put the website on my newspaper and poster however I don't want to advertise it too heavily as I understand that advertising a free product on something they had to pay for could discourage people and make them only view the free version and although I want people to look at my product I need people to buy the product if I plan to make my newspaper successful.
• I plan to attract my audience by trying to appeal to both genders and involve stories that appeal to gender stereotypes for example for men sport and for woman I will put shopping advertisement.
• I am going to appeal to my audience by making my product value for money and when researching I have found that people would not pay more than £1 and so I am going to sell my product at 50p.
• I plan to use font that is conventional for a newspaper for example Times New Roman - this is a newspaper font that I am using for my masthead.
• I plan to use advertisement in my product and in doing so will receive money which will allow my product to grow as having more money will allow the newspaper to interview more people and could even get the product on new technology etc.
• The layout and style of image I am going to use in my products are going to be a high a quality as a professional newspaper as I plan to use a high quality camera to take the images and I am going to look very carefully at other newspapers to see what style of layout I am going to use.
• For the front cover of my newspaper I plan to follow the same conventions and place excerpts of a story and then have the remainder of the story on the inside of the newspaper and this will entice people into reading the rest of the newspaper as the articles have been placed so that audiences will have to look through parts of the paper to find the article which is a tactic which allows people to read the story they were looking for as well as reading other articles on the page that they were not reading about on the front page. I have placed articles together which follow the same style which will appeal to them and hopefully if I have done it successfully they will read the remainder of the paper.
• I plan to label articles with the writers name so that they can get recognition.
• I also plan to label articles with bullet points which list where they will find the rest of the article which will entice readers to read more of the stories as there will only be a small excerpt of the article which will entice the reader to want to read on.
• I plan on adding the weather and the lottery as a feature as this is conventional to newspapers as this allows people to view what the results are and also what the weather is going to be like.

Conventions I plan to change/challenge

• I plan to challenge the conventional boring colour scheme as I would like to use a multiple amount of colouring in my poster, I would like to use the same styling in my other products however understand that if I were to add a lot of colouring in my newspaper or website it can look unprofessional and un-thoughtout and so plan to use only parts of the colouring.
• I plan to be the only newspaper that only provides happy news in the local area as many newspaper have stories which tell audiences how good things are happening in their area however I will be the only newspaper that will exclusively deliver this.