In this blog I am going to look at all the different newspapers in my area that I feel that relate in some way to how I want my product to look. I have decided to put these images together to show the variety of colour palettes that are used in a real life, conventional newspaper and here are the results:
The Sun uses a simple black, red, blue and white combination and I quite like the use of the colours because the red is quite striking in colour and so they have only used it in moderation for the masthead and for the sub-heading. The Journal only use three colours which is simple and easy to use however I feel the way in which they have used these colours are quite bland and the newspaper looks to plain in colour. The Sunderland Echo are using the most out of there colours as they are using the bold coloured red for both the masthead and for the borders of the images.They have used the red and white as a symbol of support for their local football team: Sunderland. The Shields Gazette uses a more relaxing coloured blue which I feel sumbolises the local area friendly and relaxed people as well as the fact that the colour blue symbolises the sea which is where Shields is located beside the sea. 
The Mirror uses the same colours as the Sunderland Echo however I feel because of their layout I feel that the Sunderland Echo is better as the newspaper looks untidy and unthoughtout. The red colour they have used is striking however they don't use this colour again. The Guardian have used a variety of colours, more than what other newspapers have used however I feel that because they have used three different tones of blue I think that is why the newspaper colour scheme works. The Evening Standard use there colours to help highlight the masthewad as they have a border of yellow either side of the masthead wihch helps draw the colour toward the masthead. Although the colours used are very bright they have only used a small amount of colour on the page, only enough to make the newspaper look bright and interesting.
The Evening Standard have again used the same colour strip to highlight the masthead. Like all the newspapers I have researched all of them have used white in some way shape or form and all of them have used white for the background. Evening Chronicle has used a lot of colours as they have used a mix of 5 clouds for their newspaper and on this occasion I don't think that this newspaper looks very professional and so won't use this newspaper for inspiration however there are elements which do look attractive for example the layout. Daily Mail has used simple colours, I have added the pink and the yellow and although these colours are for the advertisement I have added them in because they are so eye catching.
I have used white, blue and black for the colour palette of my newspaper products as the majority of the newspaper's I have researched they have used this colour scheme and looking at what they have done I can identify that this is the best selection of colours. By looking at other newspaper not using this colour scheme, it has not been a waste of time as I can use their style or layout or genre.
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