Audience Profiling/Conventions/Satisfying my audience/Steve Neales Idea

Making connections

Strauss Binary opposite contrast/parallels/pairings

Barthes Code
Semic --> reinforce characteristics eg Jennifer Anniston as she is known for certain films
Cultural --> Reinforce cultural values/idea
Symbolic
Enigma
Proairetic

Neales Functions of genre
Minimise risk
reinforce cultural values/ideas --> cultural
Dynamic + flexibility --> Propps character types
Reinforce characteristics --> Todorovs narrative 3 part structure

Todorovs Narrative 3 part structure --> Dynamic and flexibility

Barthes semiotics
sign + signifier = signifies/signifies characters for example Lola in Run Lola Run construction - avatar/game character and the city where the film is set is not very specific which means that the audience feels that it could be anywhere - their home city.

Propps character types --> reinforce characteristics

How has Genre in films changed over the years? - ROMANCE

David Buckingham is one of the many theorist I have to research for my exam he believes that: 'Genre is a constant process of negotiation and change over time'.

I have found a few different examples of films for example Grease, it is a 1978 film that follows the conventional genre because a man and woman meet, the couple then get seperated through no fault of their own and then they get reunited and then  they drive off, living happily ever after.

Another example would be the film Pretty Woman, they meet under unusual circumstances as she is a prostitute, they then end up falling in love and end up living happily ever after.

Forrest Gump is about a man with a low I.Q he goes through life not rerally understanding that his actions has helped lives, all he cares about his sweetheart Jenny. They are childhood friends, they are seperated and so Forrest leaves to go to Vietnam, they return to Alabama, get married after first declining the first time he asked years previous and spend a short time together as Jenny is ill and later dies. This is unconventional as romance usually ends by the couple ending happily ever after however you get the impression that Forrest and his child are going to have a happy life after all of the good he has done in his past. In this story there is an equilibrium that can be applied as the equilibrium is how things were in the beginning, the disequilibrium is when the couple part and the new equilibrium is when they are reunited when Jenny and their child come back to Forrest and they move back to Alabama. Or it could be argued there is two equilibriums in this film as there is the life when Jenny is sick, she dies and then the new equilibrium is Forrest and his childs life after her death.

Romeo and Juliet is a about how a couple meet unfortunately their families don't see eye to eye and so have to hide their love from their family, there are many fights between the two families, they make a plan so that the two can be together. Romeo goes away, Juliet pretends to die by takes a druf that stops the heart, making people think she is dead, she then awakes unfortunately not before Romeo finds her lifeless body and takes his life by drinking the poison he had aquired after hearing of his partners death, he cannot be alive knowing he cannot be with his true love and so takes his life just after this Juliet wakes and finds his body and as she feels the same as him she takes her life by stabbing herself. The film was made in 1996 however it is believed to be wrote in 1580 however the theme of this film best fits the development of the date the film was made because romance films in these years have a story that go accordingly: they meet, they are apart for reasons that seemed important at the time, they then end up get back together and unfortunately one of the main characters dies and leaves the remaining character left alone. The way in which Romeo and Juliet has developed from the previous film (Forrest Gump) is that neither the main characters survive and so there can be no additional to the story.

Only a year later the genre has developed further as Titanic is about a couple that meet each other under unforseen circumstances, they were of different class and so shouldn't have met each other on this cruise as class' are kept seperately, people try to seperate them especially her friend as he wanted her for himself, they spend time in each others company - falling in love, the boat gets hit by an iceburg, they end up in the sea, she is on a piece of debris whilst he is in the water holding her hand, he end up dying and ends up at the bottom of the ocean. The story doesn't end there as you then see Rose, in current time, as an old lady telling you the story of her life because in the beginning of the film you see her telling people about the story and its not until the end you realise that the story is about her life not someone else she knows or a made up thing. This film has a lot of equilibriums as you could say Rose had an equilibrium before she met Jack, Disequilibrium when she was parted from her current partner and a new equilibrium when Jack and Rose become a couple or you could look at the bigger picture and say that the equilibrium is when Jack and Rose meet, the disequilibrium is when her partner tries to break them up and you could argue that it is also the iceburg as that is what takes you onto the new equilibrium, Rose without Jack. The genre has developed as although both characters die they die at different stages in their life as Jack dies with her, after the iceburg, whereas Rose dies because of old age and you can see she then re-joins him in the after life where as Romeo and Juliet die together in each others arms one after each other.

The Notebook is more recent film is about a love story however the film has been presented as if it were a book, as the actor reads an old woman in a nursing home a book about a couples love, it is then remembered that the people in the book are actually the man next to her and herself. The film tells us how young people meet, the parents don't approve, she then has to move to go to college, she gets engagement, whilst getting her wedding dress fitted she sees an image of Noah and so goes to find him in a house which they have fond memories, there is some confusion as to whether she should continue her fiance or go with her one true love Noah. The scene then brakes and it goes back to the couple which brings the audience realisation that the story was about the person reading the book and the woman in the nursing home.Noah is found unconscious in bed and he is rushed to the hospital; he later returns to the nursing home's intensive care ward. He goes to Allie's room later that night, and Allie remembers again. The next morning, a nurse finds them in bed together, having both died peacefully holding each other's hands.

Things have changed in terms of genre in a film as things need to be changed so that it keeps the audience guessing about what is happening as you don't want to watch something and know exactly what is going to happen in the end - live happily ever after, but if they do live happily ever after there may be some long and interesting tale as to how they got their happy ever after.

Colour palette

In this blog I am going to look at all the different newspapers in my area that I feel that relate in some way to how I want my product to look. I have decided to put these images together to show the variety of colour palettes that are used in a real life, conventional newspaper and here are the results:

The Sun uses a simple black, red, blue and white combination and I quite like the use of the colours because the red is quite striking in colour and so they have only used it in moderation for the masthead and for the sub-heading.   The Journal only use three colours which is simple and easy to use however I feel the way in which they have used these colours are quite bland and the newspaper looks to plain in colour.  The Sunderland Echo are using the most out of there colours as they are using the bold coloured red for both the masthead and for the borders of the images.They have used the red and white as a symbol of support for their local football team: Sunderland.                     The Shields Gazette uses a more relaxing coloured blue which I feel sumbolises the local area friendly and relaxed people as well as the fact that the colour blue symbolises the sea which is where Shields is located beside the sea.        

The Mirror uses the same colours as the Sunderland Echo however I feel because of their layout I feel that the Sunderland Echo is better as the newspaper looks untidy and unthoughtout. The red colour they have used is striking however they don't use this colour again.      The Guardian have used a variety of colours, more than what other newspapers have used however I feel that because they have used three different tones of blue I think that is why the newspaper colour scheme works. The Evening Standard use there colours to help highlight the masthewad as they have a border of yellow either side of the masthead wihch helps draw the colour toward the masthead. Although the colours used are very bright they have only used a small amount of colour on the page, only enough to make the newspaper look bright and interesting.

The Evening Standard have again used the same colour strip to highlight the masthead. Like all the newspapers I have researched all of them have used white in some way shape or form and all of them have used white for the background.             Evening Chronicle  has used a lot of colours as they have used a mix of 5 clouds for their newspaper and on this occasion I don't think that this newspaper looks very professional and so won't use this newspaper for inspiration however there are elements which do look attractive for example the layout.                           Daily Mail has used simple colours, I have added the pink and the yellow and although these colours are for the advertisement I have added them in because they are so eye catching.

I have used white, blue and black for the colour palette of my newspaper products as the majority of the newspaper's I have researched they have used this colour scheme and looking at what they have done I can identify that this is the best selection of colours. By looking at other newspaper not using this colour scheme, it has not been a waste of time as I can use their style or layout or genre.

Time management

I have done the majority if not all of my work and blog posts and so now need to work on the theory for my exam and any other work that needs correcting.

Feedback

This is a drawing from my lecturer and this shows many different layout used by other newspapers that are similar to my product and the reason why she has done this is because I was having trouble with the layout for my website and so if I knew what other newspapers looked like I could make a knowledgable decision about how I should change my layout for it to look like a professional newpapers.

This is a feedback form from my lecturer for the second page of my main task, she lists all of the strengths of this page for example: appropriateness for task and audience and the overall design is very conventional however the lower an area of improvement would be the lower section, add the twitter/email adress.

This second assessment is for my poster as you can see from the checklist criteria she thinks that my work is in the low Level 4 criteria, around 8 points.

I have also recieved verbal feedback: widen the spaces for the articles on the front cover, make columns all the same width, change the advert arrangement so that the layout works better and move the sub-title to beneath the main title. All of these comments have been taken on board and have been chnaged so that the newspaper is best it can be. As well as the lecturers feedback I have also tried to evaluate and analyse my own work to make my work look better and so after these changes had been implemented I decided that my product still wasn't up to stratch and so decided to re-do my product, keep the content however move it around so that the layout fitted better. 

Draft of my articles for my products

Articles for my online newspaper – website 25 years celebration for local Barmaid A local woman from Sunderland has celebrated her 25th years of service to being a barmaid in style by a surprise party organised by the regulars and owner. 25 years celebration for local Barmaid By Rebecca Black A local woman from the Sunderland area has celebrated her 25th years of service in style by being surprised by locals and the owner of the pub with a party. Maureen Booth, 57, has been a staff member of The Grey Horse since she was 32 years old and with this experience she still couldn’t believe she would walk into her very own surprise party. As Maureen came through from the back kitchen and looked out from the bar she could see a mountain of food spread all over the pub. Maureen is a mother of two, grand-mother of 2 and wife to John. She said: ‘I am so overwhelmed that this has happened to me I could never have imagined that this would happen to a barmaid like me. “I have been working at this pub for 25 years now and I would have thought I would have known if they were planning something like this… I am so gob-smacked. I would like to thank all that have been involved in organising it and thank you to all my family and friends for coming to raise a glass.” Assistant Manager, Katie Mundy, a colleague that has worked alongside Maureen for 11 years, said: “Maureen has been here well before I first started my job and even helped to show me a few things along the way and organising this has been a great thank you gift to her as she is one of life’s good one’s and I’m so happy that know body has spoilt the surprise by telling her as the expression on her face when she first walked in was priceless. Bee on the look out as pupils work on the Bee Project Pupils from Local Schools join the residents of Penshaw Allotments to help to turn their garden into a hive of activity for Bees. Bee on the look out as pupils work on the Bee Project By Rebecca Black There was a hive of activity in the allotments as pupils rally around to help residents help save the honeybee. By working together by bulb planting they are helping the species of bees which are decreasing in numbers. The head of one of the Primary Schools, Mrs Foster, was interested in the campaign (Bee Friendly Campaign) as she said: Children get to work along side the local residents in trying to save part of a declining species and in doing so they are getting to interact with the residents, older generation, and learn outside the classroom”. Clear horizon for Paul Disappointment turns into half a decade of success for Sunderland man Paul Stoves, 41, From Moorside. In May 2009 Paul opened up a new business, Horizon Windows, which would offer clients all aspects of double glazing. The frames that Paul’s company use are made by the Local award-winning REHAU, which Paul is a member of the Authorized Partners Scheme and because of this it gives his company exclusive access to their products and support from the organisation. Since the company started Paul has been the main man as he insists on doing all customer sales appointment, measuring and fitting the product, as he says,: “this ensures high quality service from start to finish”. After 5 years of business he is also setting his sites high for the future by expanding the business with the launch of Horizon Conservatories as well as a new partner in the business, Glen Wallace, who has a wealth of experience of more than 25 years in the industry. For more details and a FREE quotation, call Horizon Windows & Conservatories on 522 5669 – Paul. Midfielder set high goals for charity Midfielder will be taking to the skies to raise money for charity. After the devastating loss of her Grand-father dying from a heart attack in 2006 Rachel Furness, 25, from Washington, has been motivated to take part in a parachute jump. Although she is scarred of heights she is going to tumble 12,00ft from a plane in aid of the British Heart Foundation. Rachel said “ I could have organised a charity soccer match but I like to set myself a challenge and feel not only have I achieved something for charity but I have also achieved something for myself by trying to overcome a fear. My Grand-father had a heart condition and also one of my closest friend’s sister and which she is recovering from the help from the British heart Foundation. This experience has shown just how much this foundation matters and by raising money they can help even more people.” Charity events project manager Bayram said: “People like Rachel are what makes this foundation help other as with their support and fundraising it allows this foundation to carry on saving lives and fund research for people in the future.” Donations for Rachel’s jump, on November 2nd 2013, can be made at www.justgiving.com/Rachel-Furness Bridges business award The winner of the Business Awards will be revealed tonight and the wait will be over for the entrants and this event would not have been possible without the sponsors from the Bridges and other organisations. Centre Boss, Andy Bradley said: “As a shopping centre we understand the commitment and success needed to run a business in the North east and with the economy being so hard on businesses it is good to see so many shortlisted for this award as this a achievement all business selected should be proud of. We are running a successful organisation at the moment and we aim to develop and expand to become bigger and better and this process has already begun in the last year with new shopping outlets: Primark, Krispy Kreme, Foot Locker, the Entertainer and a new Business Improvement District as well as building on the relations of current key organisations. Photos This week’s photos were taken in the Washington and if you have been lucky enough to have been circles you have just won tickets to the film of your choice at Boldon Cinema’s. To collect this prize go along to the cinema along with this newspaper clipping and claim your prize. Top Post Local newspaper about to be set loose on your shelves and online #newspaper We love Ladies and gentleman it is time to wrap up warm for the winter… New Look have got some fashionable jumpers in, including this season’s must have grey back bow jumper, £23. Pub food made deliciously Just after being taken over by new management the pub is now back to the original name of the Prospect. Have you heard of it? The term ‘pub food’ is not always known for having high standard however the Chef at the Prospect sure knows his way around the kitchen. The menu includes home-made dishes aiming to please the comfort eaters of the English menu. Dishes can be ordered for sharing which is a great hit with big social gathering and the families as we dive into the Sunday roast as you have never witnessed before as you can have as much or as little as you want as we ordered the unlimited vegetable supply. The diner was steaming hot with a mixture of perfectly seasoned flavours along with a side plate of a massive Yorkshire pudding; this is definitely recommended to share between others. The star of the meal had to be the morish gravy as the flavours of the meat had been infused with the gray which made the gravy flavourful. Despite there only being a small amount of meat on the plate, this has become the best pub food ever. With 2 traditional Sunday Roasts and a mountain of vegetables the meal came to about £24. New Building, ever changing art A new exhibition which combines AS and A2 work together of different opinions and style of Art from the Shiney Row College. Shiney Row College is about to be pulled down and re-born in another location in years to come and yet the inside of the College is still filled with a range of contempary art whether that be fashion, graphics, drama, photography or music, the halls are filled with artwork and sound. Although not currently open to the public there will be an exhibition at the end of the year which will mark the end of the beginning as this will be the last year that the artwork will be shown on these walls. As different art students have different styles and techniques and as they have different assignment themes the representation of art is vast and unique as these pieces could become part of a professional artist’s portfolio. Work will be exhibited at the end of the academic year of 2013, Hebburn Graduate back in class With the success of the Award winning BBC Comedy series Hebburn, University of Sunderland Graduate went back to the classroom to show students what it was like breaking into comedy, TV and live performances. Jason Cook, studied media Production at University Of Sunderland and came back to offer guidance into the industry. Whilst studying at this University Jason Cook first made his move towards comedy and as his performances gained popularity and achieved regular booking part of sketch group Soups, as well taking part in the charity gala in 2004 Sunday for Sammy and with this success it left him with the riskiest move yet, to leave University and as from his master class from students his advice was “don’t follow my example”. BBC Comedy series Hebburn won critical claim and Royal Television Society Award for Best Drama and with this success and knowledge Jason was able to give this advice: “The three words to remember are decide, learn and adapt. I decided I wanted to do comedy, I learnt from my time at university, and I adapt from playing grotty clubs to now do what I do for a living. I would also say it is good to set yourself unachievable goals; if you want to be a stand-up, work in the movies, or write a television show then do it. Someone has to!” The comedy series has started repeating on the BBC Thursday’s ahead of the new series of the show. Student Lock In Sunderland students have taken part in The Bridges Shopping Centre Lock In on October 1st 2013. Probably one of the biggest student queue came from the Bridges on the 1st October, as students took advantage of the 20% off sale in all stores in the Bridges. Figures estimate that over 3,000 students had taken part to come to the event and if retail therapy isn’t your thing there was still a host of activity that would keep you entertained as there was entertainment from a live DJ and stilt-walkers which would keep both the ears and the eyes entertained. The event proved a hit with the students and the businesses as David McGurk, a 19 year old student explained: “ It’s a good way to get young people buying by letting them know about discounts that are available”

Preferred fonts, colour palettes styles

MASTHEAD
 · Sunnyside – Times New Roman
· Sunnyside – Impact
· Sunnyside – Compacta Blk BT

Article font
· Times new roman
· Arial · Comic Sans MS
· Franklin Gothic Book
· Palatino Linotype
· Microsoft Sans Serif Font
After looking at all the different types of font that I could use I decided to use Times new roman as I felt that it looked both professional and easy to read and by using the same font as the masthead it gave a secondary element of continuity and although this is not necessarily a conventional element to include I feel that this font style best suits the audience I have as this easy to read and yet quirky styling of text will appeal to both the younger and older range of my target audience.

Colour Palette

1. Grey, yellow and black
2. blue, white and black
3. red, white and black
4. muli-coloured - to match the poster style

After changing my mind half way through designing my product from the 1st option listed as grey, yellow and black, I have now decided that the colour palette I wish to use are as follows: blue, grey and white as the colour represent health, happiness and tranquility.

Style/genre
My newspaper is style is something I that I wish to target a wide range of audiences is however understand that my main target audience is going to range from about 30+ as there are not a lot of young people that read newspapers and so trying to appeal to that younger age would not only be pointless it would also loose me money and other audiences as older people don't necessarily want to know or read about exactly the same thing and so trying to appeal to the younger audience will in turn loose my older audiences - meaning I will have no audience to buy my products. My style for my newspaper product is going to be simple, happy and most importantly easy and informative to read as you don't want to read a newspaper that firstly doesn't give you all the facts and secondly gives you all the facts in a monitone like fasion and so I plan to look at other newspapers that are similar to my product for example the Sunderland Echo as a guide as to how my articles should be style along with what style of articles I should write about.

Potential Problems/Plan B

Potential area where there might be a problem	How I will deal with this problem
Images	·      The images that I plan on taking may not be possible because of the weather as most of the images I am planning on taking I will be taking outside and if that is the case I will have to take the images when it is raining and brighten them on Photoshop or I could wait until it stops raining as it doesn’t rain all the time or I could change the image I plan on taking. ·      I also plan on taking images inside someone’s house and so might not be allowed inside and so if I this is the case I can always that the images of my house as my plan b option. ·      I plan on asking two people to be my model and if they don’t want to do it I can always ask someone else and if the worst comes to the worst I could take the images of myself or ask someone in the class. But if the model says they can do it and then decides to change their minds or not turn up to the College I can re-arrange for another date or could ask someone else more reliable. ·      The images I take might be blurry and if that is the case I would just retake the image and if it is too late to re-take the images I could have a look to see if there are any other images that I have previously taken that are appropriate or I could re-size the image to make them smaller if the worst comes to the worst. ·      The images might not fit the space I have left for them around the text and if that is the case I will re-size it to fit or I can move the content around to change the layout slightly to fit the image in. ·      The lighting of the image may not be very good and to solve this I could use Photoshop Tools to lighten this or re-take the image.
Article text	·      The article might not come across as being friendly, informative or happy and if that is the case I would just make another draft. ·      I might have too much or too little text to fit onto my media products and if that is the case I would have to re-arrange the layout or take out some words or add some words in the article so that the article fits.
Colours	·      The colours might not be appropriate for the audience and if that is the case then all I would need to do is change them and to see what colours I need to change it to have a look at other newspapers similar to my product. ·      The colours might not look good together and if that is the case change them. ·      The colours might not represent the newspaper accurately for example a serious, dark paper and then the colour palette is a bright yellow, which represents happiness.
Adverts	·      The adverts might not be appropriate for the genre of the newspaper and if that is the case I would have to change them to fit the genre and if I don’t have time to re-design an advert I could add another article into the space as I would have spare articles to use in case of these circumstances. ·      The adverts might be too bold and distract from the main text and so if this is the case I would tone down the colours used and I would also change size of the advert to make it less noticeable.

Consent Slips

I sent this email to Carole asking for consent to take photographs of her home:

 She then responded by saying she would be happy with this arrangement which meant that I could go on Tuesday and take photograph which allows me to continue with my products as there will be more of my product to work with.

______________________________________________________________________

I sent this email to Rachel asking for consent to take photographs of her at Shiney Row College on Tuesday:

Rachel has responded to my email to say she is happy with the arrangements.

_________________________________________________________________________________

I sent this email to Michael asking for consent to take photographs of him at Usworth College on Tuesday:

He has then responded by saying he would be happy with this arrangement which meant that I could go on Tuesday and take photograph which allows me to continue with my products as there will be more of my product to work with.

Flatplan and rationale - main product/front page and second page of newspaper

Flatplan and rationale - Poster

Deconstruction of poster products

Deconstruction of newspaper products

Resources/equipement Needed

Resources Needed:

• A collection of newspaper's similar to my product 
• A collection of posters similar to my product
• Use of a camera
• Use of a projector
• Use of a computer which has Photoshop
• WIX account
• Blogger account
• Twitter account
• Facebook account
• Consent from Michael McKittrick and Rachel Black for photographs of themselves
• Consent from my Carole Black that I can take photographs inside her house on a specific date and time.

I plan to book the studio after my lesson and as my lesson is at the beginning of the week I will have a good chance of getting the Tuesday required for taking my photographs.

Generic Conventions

Conventions I plan to follow
I plan to follow most of the conventional features when creating my products:

• As I plan on using informative stories that my audience would find interesting to read. 
• My target audience are typically the age range for reading newspapers normally.
• I plan to use bright colour to appeal to a younger audience however understand that typically older people read newspapers but if I use young attracting colours I could potentially attract both young and old.
• I plan on using a mixture of both text and images and feel that using a combination of both it will attract both styles of readers as some prefer image based information and others like text based information.
• I plan to advertise the rest of my products on each product for example I plan to put the website on my newspaper and poster however I don't want to advertise it too heavily as I understand that advertising a free product on something they had to pay for could discourage people and make them only view the free version and although I want people to look at my product I need people to buy the product if I plan to make my newspaper successful.
• I plan to attract my audience by trying to appeal to both genders and involve stories that appeal to gender stereotypes for example for men sport and for woman I will put shopping advertisement.
• I am going to appeal to my audience by making my product value for money and when researching I have found that people would not pay more than £1 and so I am going to sell my product at 50p.
• I plan to use font that is conventional for a newspaper for example Times New Roman - this is a newspaper font that I am using for my masthead.
• I plan to use advertisement in my product and in doing so will receive money which will allow my product to grow as having more money will allow the newspaper to interview more people and could even get the product on new technology etc.
• The layout and style of image I am going to use in my products are going to be a high a quality as a professional newspaper as I plan to use a high quality camera to take the images and I am going to look very carefully at other newspapers to see what style of layout I am going to use.
• For the front cover of my newspaper I plan to follow the same conventions and place excerpts of a story and then have the remainder of the story on the inside of the newspaper and this will entice people into reading the rest of the newspaper as the articles have been placed so that audiences will have to look through parts of the paper to find the article which is a tactic which allows people to read the story they were looking for as well as reading other articles on the page that they were not reading about on the front page. I have placed articles together which follow the same style which will appeal to them and hopefully if I have done it successfully they will read the remainder of the paper.
• I plan to label articles with the writers name so that they can get recognition.
• I also plan to label articles with bullet points which list where they will find the rest of the article which will entice readers to read more of the stories as there will only be a small excerpt of the article which will entice the reader to want to read on.
• I plan on adding the weather and the lottery as a feature as this is conventional to newspapers as this allows people to view what the results are and also what the weather is going to be like.

Conventions I plan to change/challenge

• I plan to challenge the conventional boring colour scheme as I would like to use a multiple amount of colouring in my poster, I would like to use the same styling in my other products however understand that if I were to add a lot of colouring in my newspaper or website it can look unprofessional and un-thoughtout and so plan to use only parts of the colouring.
• I plan to be the only newspaper that only provides happy news in the local area as many newspaper have stories which tell audiences how good things are happening in their area however I will be the only newspaper that will exclusively deliver this.

Development of my work for my second page

This is my first attempt at creating the second page and as you can see I ave followed the conventions of a newspaper by having a small column of information on the left hand side and then for the rest of the page it full of articles except from the bottom of the page where the advert is located. There is adequite amount of both images and text on the page however the page doesn't look very professional as it seems to be full of white space and yet there is something in every space of the page. To correct this I decided to have a look at other newspapers to give me an idea as to how I can re-arrange the page to make it look more professional.

After looking at real newspapers for inspiration I decided that it wasn't my content that was the problem   as the format has been used elsewhere as I used other stories to help me create my own stories and so I knew it was the layout I had to look at. I moved the main story to the far left of the screen, resized the images and the title, added new advertisement, took away an advert, re-arrange the stories and i moved the weather article down to the bottom so that it takes up a little less space. I added the writer of the article and although this feature was not on many newspapers I decided that when you look at a article I want people to know who wrote it so they can receive recognition for the article and I felt it was a conventional element to add into the newspaper page even though local newspapers 

I was really pleased with the new look of the second page however felt that the section with the weather seemed to let the page down as it didn't look as professional as I wanted it to and the layout of it made it look easy and un thought out and so I decided to change it by reducing the size of the lottery and I also decided to add a paragraph of phone numbers to help publicise the newspaper using phone numbers and email addresses to allow people to get in touch with the newspaper. I have changed the layout of the page numbers, date and website as I was asked to create two pages of a newspaper and it not only made more sense to have two pages that followed each other but also when I looked at newspaper to see where they would advertise the weather, lottery and phone and email information and most of the time newspapers have this information on the second page in and this is why I have chosen to put this information on the second page rather than the 3rd page which means now my newspaper is following another convention for newspapers.

After creating the new and improved bottom section of the newspaper I felt that it still wasn't working as I felt that there was too much blue in that area and you couldn't quickly identify that they were different section and so I decided to get rid of the blue background for the 'Place an advert & Other information' and the reason why I needed to move the text over the width of this small area is because I decided that as this was a local newspaper it didn't necessarily need to have a map of the U.K it just needed to have weather map of the area as to where the newspaper is going to be released which meant there was space to be filled and so I decided to move the lottery section up and then move the phone information so that it stretched all the way along the bottom. I decided that the lottery was using to similar colours to the rest of that section and so to distinguish between the two I decided to lower the opacity of the shape so that the colours of the text and box would look different. I also decided that to show a clear anding between the weather and the lottery I decided to add a border so that that box showed clear that it was just for the lottery nothing else.

I really liked the blue and white contrast for the information and so decided to change that back to how I had it. I changed the layout of the lottery and so it now follows: the title, a single image of the logo and then the lottery results below that and I have designed it this way so that the weather and the lottery fit together and as you can remember earlier I had a problem distinguishing between the weather, lottery and the information section and so I have decided to use the more conventional colours for the weather map and so changed the colours from blue to green. I have slightly changed the font size for  the weather and the weather so that they fit together perfectly and I have even used the rulers on Photoshop so that I could see that the two match up perfectly. I have also added another information section in the bottom corner of the page and it list the Page by page information which lists articles that might interest you in the remainder of the newspaper - this feature helps you to engage your audience into reading the rest of the newspaper without having them look at the rest of the newspaper as this small section lists a variety of subjects that will entice my target audience based on the information I have gathered about them.

This is how I have developed my work and this is the end result from what I have learned from designing my second page. I have changed the colouring for the information section at the bottom as I felt that this was too distraction as the articles needed to be the most noticeable feature on the page. Once I had finished with the look of the bottom section of the newspaper I noticed that there was no distinguishing line that showed my audience that the articles were different from the weather and the weather from the articles and so I decided to use  feature that the Sunderland Echo use to create an interesting barrier from article to advertisement and so created a box similar to the Sunderland Echo's, as I was already working on Photoshop all I needed to do was click onto the shape tool, chose a colour that fit with my colour scheme and then draw the shape in the place that would best fit my newspaper. I drew a long rectangle the length of the article, wrote in the box See page 30 for Council's Green Restaurant Awards and then I added a circle on the left of the rectangle and then placed a '+' in the middle of the circle. This feature allowed my audience to distinguish between audience and the information section.