My original flat plan for my poster looked very minimal and at the time this is the style that appealed to me and was conventional to the poster, however after creating my website and realised how much is needed to put into a website and what is needed to put onto my product and so decided before I create my poster I need to create another flat plan as I need to have something to follow from to help me when creating bits of my work and so designed this poster as you can see I have followed the poster pretty much to the letter except to alter font style and font size. I have used the correct colouring for the poster to follow the convention of using the same colour palette.
The image on the left shows my first draft of my poster and as you can see I have followed my poster guidelines pretty well and have used bold colours similar if not exact from the website. I have decided to add more colour into the poster and so decided to put a grey background, lighter than the masthead colour as I want the masthead to stand out and the darkest colour on a image is the first thing people see, which is why I have put the colour of the masthead in a dark grey colour. I have decided to use a tag line of 'YOUR POSITIVE PAPER' as this newspaper is all about the good things that is happening in your local area and I want to change that I want people to pick up a paper and feel happy after reading it now feel depressed and so this why I have chosen that particular tag line.Once the poster was complete I then decided that there needed to be a few alterations as I felt that this layout made the poster feel too all over the place and there was too much for the reader to digest and in parts there were sections of empty space and so I decided to change things around. I moved the 'EVERYDAY ONLY 50p' from the bottom yellow section to the top section at the top so that I can then get rid of the yellow strips at the bottom. I have changed the style of text for the tag line from Times New Roman to Abadi MT Condensed Ex, which made the tag line stand out a lot more. I have added more of the yellow for the font so that the highlight included local news report not just news report as I want the local part of the news to be advertised. I have moved the images and the text for the Facebook, Twitter, Website and publishing so that it is in a group of 2x2. I have also added a bullet point style to the hyperlinks (News, What's On etc) so there was more order to the poster.
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