Uses and Gratification Target Audience

General

Age - 17 – 30 year olds

Gender - Female

Occupation - Cleaner, receptionist and house wife

Class - Working class

Storyline/theme - Happiness

Price

Layout

Colour - Yellow to symbolise happiness although not the convention it suits the style I wish to use.

Genre

Publisher

Advertisement

Specifics

Diversion - My product will allow people to escape from bad news that are usually in newspapers.

Personal Identity - My product is going to appeal to local people as it is about their local community.

Personal Relationships - My audience might build a bond with writer and a bond with local people in the story.

Surveillance - Inform people of local good news stories

Watch - Soaps, ITV News and Piers Morgan Life Stories

Read - True Stories, Factual and Take-A-Break

Bulmer and Katz

Diversion – escape (from reality)

Personal Identity - Target audience (focused audience), reassure and construct lifestyle and influence

Personal Relationship – Relationship/bond with character/person/story and reassurance/advice we look for

Surveillance – Inform and keep up to date with news and gossip